Still Using Excel to Manage Client Relationships? Here’s Why You Should Switch to a CRM
Unfortunately, Excel’s simplicity is exactly what makes its limitations outweigh its benefits. On the other hand, a customisable Customer Relationship Management system (CRM) allows you to tie quality customer service to measurable growth for your business.
Excel Is Not Built for Customer Relationship Management...
Excel works well for managing the basic data of only a few clients, but as your business grows, manual entry quickly becomes disorganised and inefficient.
...or for a Personalised Customer Experience
For example, a CRM offers you a database of contact birthdays and customer anniversaries, which allows you to keep in touch with engaging email content and special offers.
Providing customer quotations is a daily business need that extends beyond Excel’s ability. CRMs can link quotations with multiple price-lists integrated with stock availability and send them directly to anyone in your contact list. You can also keep track of proposals and provide necessary version control over time.
Excel Isn’t an Efficient Method of Forecasting
Excel Can’t Show You the Value of Client Business or Staff Contributions
Not only do CRMs provide a full picture of your contacts, they do the same for your customers’ lifetime value. To work out revenue forecasts in Excel, you’d need to build custom formulas, which creates a margin or error. Even if done well, this cannot be linked to other departments like quotations or stock availability, which are standard features of a CRM.
Want a CRM Customised to Your Company’s Needs?
Tell us about your dream CRM here