7 Steps To Configure Google Analytics 4 In Odoo 17 & How To Get Extensive Data

This is where you can learn how to make the most of your latest Odoo and Google Analytics 4 integration. To help maximise your online business performance, we will look at the advantages of this powerful combination with detailed configuration instructions, and then provide you with more extensive tracking possibilities.

Benefits of Connecting Google Analytics 4 With Odoo

With the seamless integration of Google Analytics 4 (GA4) with Odoo, companies can get access to a variety of insightful data that can help with strategic decision-making. The combination of these two robust systems provides significant benefits:

• Deeper user insights: You will gain a deeper understanding of your customers. Through tracking and analysing user activity on your Odoo website with GA4, you may gain significant insight into their preferences, buying habits, and engagement levels. This information can be used to customise your offerings and advertising efforts to your target audience's unique demands.
• Better tracking conversion: The connection also helps you assess the performance of your sales funnels and advertising strategies with accuracy. The ability to track conversions from first website visits to completed purchases allows you to pinpoint areas for development and enhance your customer experience. This way, you can maximise your return on investment (ROI) and optimise marketing resources.
• Seamless data collection: By automating the data transfer process, you can minimise human errors and speed up the data collection procedures from Odoo to GA4. With increased efficiency, your team can now focus on data analysis and insights instead of performing time-consuming data management tasks. Furthermore, GA4's up-to-date data access enables you to make quick decisions based on the generated insights. This simplifies analysing and reporting on customer behaviour and business performance.

7 Steps To Configure Google Analytics 4 (GA 4) in Odoo 17

Here's how to track the traffic to your Odoo website by using Google Analytics 4:

• Step 1: Go to https://analytics.google.com to create or log into your Google account.

/ First time using GA: Click '’Start measuring’' and follow Google instructions to create your account.

/ You already have a GA account: Log in and select the gear icon in the bottom-left area of the page > Click ‘‘+ Creat property’’.

• Step 2: Complete the next steps - creating the property and providing your business's information with its goals.
• Step 3: When you reach the “Data collection” stage, select the “Web”.

• Step 4: Configure the data stream - After choosing a Stream name and your Stream URL (your website’s URL), click “Create stream”.
• Step 5: Copy the “Measurement ID”. 

• Step 6: Go to Odoo Website > Configuration > Settings.
• Step 7: In the SEO section, turn on ‘’Google Analytics’’ > Enter your Measurement ID and save.

For more details, please also navigate to Odoo documents.

Customise The Integration Of Your Odoo Data With Google Analytics 4 (GA4)

The standard Odoo GA4 configuration already provides basic website tracking functions - a good place to start. However, online business owners need more in-depth data to streamline e-commerce activities and increase sales revenue. When developing custom integration between your e-commerce Odoo website with Google Analytics 4, it's more likely that you can leverage more powerful capabilities from both platforms.

1. The limitations of standard Odoo GA4 tracking

Although offering fundamental website traffic analysis, the basic Odoo Google Analytics 4 connection lacks the capability to provide e-commerce enterprises with extensive data. Among its drawbacks are:

• Basic event tracking: Though keeping track of crucial events such as product views and transactions, it might fail to capture other important touchpoints throughout the customer journey.
• Lacking extensive data: Standard tracking provides limited information for user behaviour and purchasing habits. This makes it difficult for users to conduct a thorough evaluation. 
• Limited user-ID tracking: The basic option does not include Google's user-ID advanced features. Therefore, even if it sends a user ID, it might not be the best option for cross-platform investigation.
• Less flexibility: When it comes to data collection, you may not be able to customise the basic integration as much to meet your unique business demands.

2. Advanced data tracking capabilities for your e-commerce business

To get beyond these restrictions, custom data tracking between Odoo and Google Analytics 4 offers a more complete solution. Companies can gain an abundance of valuable information on their online business. This enables you to tailor customer experience, maximise marketing strategies, and eventually increase sales.

• Extensive event tracking: Custom integration allows you to record a greater variety of user interactions on your website, going beyond basic events. You can analyse lead generation, registrations, product searches, cart activities, checkout patterns, and other activities. The customer journey is presented in a more sophisticated way thanks to this extensive data set.
• Customised data tracking: This helps customise the data collection process to your business requirements. You can track additional factors such as product classifications, brand preferences, or coupon usage to gain a better understanding of customer behaviour and marketing techniques.
• Extended user-ID tracking: Custom integration allows you to send anonymised user IDs to GA4 to enable cross-platform analysis. This gives you a more in-depth viewpoint of user behaviours, seeing how they engage with your brand across various touchpoints.
• Multiple measurement codes: With custom integration, you can manage multiple GA4 properties. This allows for more complex configurations and requirements for data analysis.

Discuss Your Data Tracking Workflows With Havi

It requires a tailored approach to leverage the full capabilities of your Odoo and Google Analytics. Our experts offer support in streamlining your Odoo workflows and guarantee that you're getting the right data with actionable insights. Reach out to the Havi team to discuss your unique needs and find out how we can support you in meeting your goals.

Odoo & Google Analytics - Frequently Asked Questions

1. Is there a cost associated with integrating Odoo with Google Analytics?

If you integrate Odoo with Google Analytics by yourself, or with your in-house IT, it does not require any costs. However, in case you need to customise the integration, working with Odoo experts or hiring developers will charge you extra fees. This is because custom integration often requires great technical expertise and takes a longer time.

2. How long does it typically take to see results after integrating Odoo with Google Analytics?

The amount of time required to gain significant outcomes from the integration of Odoo with Google Analytics varies based on a few factors, including website traffic, the configuration of data collecting, the complexity of your data analysis, and more. After integration, businesses usually get insights in a matter of days. But it usually takes longer for a more advanced level of integration.