Odoo Hubspot Integration: Do You Need It and How To Get Started

Odoo HubSpot integration is a connection that syncs data between Odoo ERP and HubSpot CRM, keeping customer, sales, and marketing records aligned across both systems in real time.

When Odoo and HubSpot, your sophisticated ERP platform and marketing automation solution, operate independently, key customer information may be fragmented. This blocks your lead nurturing strategies and business growth.

Below, we'll explore the strategic value of Odoo ERP HubSpot CRM integration, how to assess your requirements, and the most common integration approaches for Australian businesses.

What Happens When Odoo ERP and HubSpot CRM Operate in Silos

When Odoo ERP and HubSpot CRM run as separate systems, data becomes fragmented across sales and marketing, creating inefficiencies and inconsistent customer experiences. The statistics below highlight how disconnected systems directly harm your commercial performance.

1. Data fragmentation leads to inaccurate customer insights

Customer information becomes inconsistent when stored across two unconnected systems. Only 3% of executives report having accurate data (Harvard Business Review). Businesses estimate 30% of their data is inaccurate, affecting marketing effectiveness (Experian). With Odoo holding operational data and HubSpot storing marketing interactions, teams never see a full customer picture.

2. Scattered data weakens lead management & conversion

Disconnected systems make it difficult to track the full lead journey or identify bottlenecks. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester). Without a unified record of interactions, high-quality nurture processes simply can’t happen.

3. Marketing performance declines when sales and marketing data are out of sync

Teams can’t personalise messaging or refine campaigns without real sales feedback. 79% of marketing leads never convert due to poor follow-up or misalignment (MarketingSherpa). This is a direct consequence of systems operating in isolation.

4. Sales pipelines become unreliable without real-time updates

Poor data flow causes forecasting errors, stalled opportunities, and low visibility. Organisations lose an average of $15 million per year due to poor data quality (Gartner). Without integrated data, your forecasts become guesswork, not strategy.

5. Customers experience inconsistency across touchpoints

Brand language, offers, and communication style drift when two platforms are not connected. 49% of consumers say better channel integration improves their shopping experience (Accenture). Fragmented systems create friction that customers feel immediately.

Keeping Odoo and HubSpot in silos limits your ability to build an accurate, consistent, and measurable customer journey. Integration aligns your revenue teams, improves data quality, and enables automation that pushes leads through the funnel far more efficiently.

Odoo CRM vs HubSpot CRM: Understanding Their Roles Before Integration

Comparing Odoo CRM and HubSpot CRM helps clarify the unique strengths of each platform and determine when integration is necessary for unified sales and marketing workflows.

HubSpot CRM: Purpose-built for marketing, sales & customer service

HubSpot is a standalone CRM platform known for its intuitive UI, powerful marketing automation, email sequences, customer engagement tools, and detailed interaction tracking. It excels in:

• Marketing automation
• Lead scoring
• Email marketing & workflows
• Content engagement analytics
• Sales enablement tools

However, HubSpot does not manage operational workflows such as inventory, fulfilment, project delivery, invoicing, or accounting.

Odoo CRM: Integrated into a full ERP system

Odoo CRM is part of a broader Odoo ERP ecosystem that connects CRM with:

• Sales
• Inventory & fulfilment
• Accounting
• Projects
• eCommerce
• Marketing (Odoo Email Marketing, Marketing Automation)

Odoo is ideal for businesses needing one unified operational backend rather than isolated tools.

Why many companies use both

Some teams rely on HubSpot for marketing automation while using Odoo ERP for operations. In this case, integrating both systems is the logical step to eliminate duplicated data entry, unify customer insights, and ensure consistency from first touch to closed deal and fulfilment.

What Your Business Needs for Odoo ERP HubSpot CRM Integration

Preparing for Odoo ERP HubSpot CRM integration starts with identifying goals, assessing data quality, and determining how key workflows should operate across both systems.

1. Identifying integration goals

What specific benefits do you aim to accomplish from integration? Do you want to increase lead generation by a specific %? It’s time to automate costly marketing workflows to free up your team's resources. Gain deeper customer information to tailor your sales strategy and establish your aims to ensure that the integration meets your pressing demands.

For example, if your primary goal is to generate more qualified leads, you should prioritise features that improve lead collection forms, automate lead scoring, and nurture leads with customised email sequences.

2. Evaluating current systems and data

Take note of your current data landscape in Odoo and HubSpot:

• Data quality: Evaluate the accuracy and consistency of your data. Redundant, outdated information and missing fields may lead to integration issues and reduce the effectiveness of automation.
• Data volume: Consider the amount of data you're now managing and plan for future expansion.
• Data points: Specify the data points you desire to sync and map during integration, contacts, online activity, sales encounters, or previous marketing efforts.

3. Considering historical data migration needs

Given your current data setting, moving historical data from one system to another may be essential. This could include customer details, sales history, and marketing campaign performance data.

• Data migration complexity: varies by volume and format.
• Data cleansing: ensures accuracy and integrity across both systems before syncing.

4. Understanding user roles & permissions

With integration, different user roles within your company may need access to certain data and functionalities. Set clear user roles and rights in both Odoo and HubSpot to protect data and prevent unauthorised use.

5. Aligning integration with your current processes

Understand how combining Odoo and HubSpot would affect your sales, marketing, or customer care workflows. You may need new processes for lead handoff, reporting, or customer journey design.

Choosing the right Odoo HubSpot integration approach

Selecting the appropriate Odoo ERP HubSpot CRM integration method depends on your data complexity, customisation needs, security requirements, and long-term system goals.

1. What data syncs between Odoo ERP and HubSpot CRM?

Most integration solutions support syncing key CRM and marketing records, including:

• Contacts & Companies
• Leads, Deals, and Opportunities
• Email activity and engagement logs
• Calls, meeting notes, and other interaction records
• Lifecycle stages, lead scores, and campaign responses
• Custom fields and custom objects (depending on the connector)

Two-way sync ensures both Odoo and HubSpot reflect the same customer record, preventing discrepancies and manual re-entry.

2. How Odoo HubSpot integration works (simple 4-step process)

Whether using HubSpot Data Sync or a custom integration, most setups follow these steps:

• Step 1: Connect systems using an API key: Generate a private HubSpot API key and authenticate from Odoo or a connector module.
• Step 2: Select which records to sync: Choose contacts, companies, deals, or other objects. Some tools allow custom field mapping.
• Step 3: Choose sync direction: One-way or two-way, depending on your data control needs4
• Step 4: Run an initial bulk sync: Align both platforms from the start, ensuring matching records and clean data.

This framework applies to both prebuilt connectors and custom integrations.

3. Odoo HubSpot integration methods

3.1 HubSpot data sync app for simple integration

The HubSpot team developed this app. While HubSpot Data Sync supports Odoo connection, it is a separate application within HubSpot. This app provides a connection between Odoo and HubSpot and connects to both systems via APIs for simple data exchange. It maps appropriate data fields between the two platforms, enabling automatic synchronisation.

Please keep in mind that the app is only available if you have an active HubSpot subscription. Features differ based on your subscription plan.

3.2 Custom integration with Odoo Partner

Odoo Partners work as verified experts to develop accurate and safe connections between Odoo and different platforms, including HubSpot. By partnering with an Odoo Partner, you get integration tailored to your needs, built on Odoo’s framework, with ongoing support.

As a licensed Odoo Partner in Australia, Havi Technology provides deep expertise in integrating Odoo with CRM solutions like HubSpot.

4. Choosing between methods: HubSpot data sync app vs Odoo Partners

When selecting between Odoo HubSpot integration approaches, consider:

• Ease of use & setup time: HubSpot Data Sync is designed for speed and simplicity; installation is guided, field mappings are preconfigured, and most businesses can activate the sync without technical support. A custom integration, on the other hand, requires setup time with a developer or Odoo Partner but gives you far more control over field behaviour, data rules, and workflow alignment.
• Customisation & flexibility: The HubSpot Data Sync app supports core CRM objects and standard fields, but advanced mapping (custom fields, custom objects, multi-level relations) may be restricted depending on your HubSpot subscription. Custom integrations allow complete flexibility in transforming records, linking Odoo’s modules (Sales, Inventory, Accounting), handling custom models, and orchestrating multi-step automation flows.
• Cost: HubSpot Data Sync is included in paid HubSpot plans, but certain advanced sync behaviours or object types are only available in Professional or Enterprise tiers. Custom integrations incur upfront development costs, but can reduce long-term subscription fees, remove data limitations, and avoid the ongoing costs of maintaining multiple tools.
• Security: HubSpot Data Sync follows HubSpot’s security framework and encryption standards, making it suitable for businesses with straightforward CRM data needs. Custom integrations built by an Odoo Partner allow you to implement additional security controls, from field-level permission checks to API throttling, log monitoring, and adherence to your organisation’s IT and data governance policies.

While the final decision is up to you, working with a professional helps you assess your needs and design the best approach.

Key Limitations of Odoo HubSpot Integration

While integration streamlines data flow between Odoo ERP and HubSpot CRM, several constraints should be considered:

• Not all objects or custom fields sync natively: HubSpot Data Sync supports core CRM objects, but advanced mappings or custom Odoo models often require custom development.
• API rate limits may affect large datasets: High-volume syncing can be impacted by HubSpot or Odoo API throttling, especially during bulk updates or migrations.
• Complex workflows may need bespoke logic: Multi-step automations involving Odoo’s Sales, Inventory, or Accounting modules typically require a custom integration rather than relying on default connectors.

5. When should you integrate Odoo ERP and HubSpot CRM? (Decision Matrix)

This decision matrix helps you determine whether HubSpot, Odoo, or an integrated setup is most suitable based on your marketing, sales, and operational requirements.

FAQs: Odoo ERP HubSpot CRM Integration

These FAQs address common questions businesses ask when evaluating how Odoo ERP and HubSpot CRM work together and what to expect when integrating both systems.

1. Does Odoo include a native integration with HubSpot?

No. Odoo does not provide a built-in HubSpot connector, but integration is available through HubSpot Data Sync, third-party connectors, or custom API-based solutions.

2. Does integrating Odoo and HubSpot affect system performance?

Well-configured integrations use API calls and do not slow either platform. Performance issues usually occur when syncing poor-quality data or large, unoptimised datasets.

3. Can I migrate from HubSpot to Odoo while still using both?

Yes. Many businesses run both systems during transition, syncing key CRM records while gradually shifting lead or marketing management into Odoo if needed.

4. How much does Odoo HubSpot integration cost?

Costs vary depending on method: HubSpot Data Sync requires a paid plan, while custom integrations incur upfront development but provide deeper control and fewer long-term limitations.

The final notes

By leveraging Odoo HubSpot integration, you can discover an endless number of opportunities. Fragmented data merges into a single source of truth, providing your sales and marketing teams with an extensive overview of the client journey. Streamlined workflows minimise time-consuming human data entry, while automated processes empower your staff to focus on strategic projects.

Keep in mind that this journey does not have to be completed alone. For complex integration needs, think about reaching out to professional services or an Odoo authorised partner in Australia like Havi Technology. Our team can help you ensure a successful deployment, minimising interruption and increasing the return on your investment.