Odoo WooCommerce Integration: Benefits, Workflows, Methods, & Case Study

Odoo and WooCommerce integration enables a unified workflow where customer orders, stock updates, shipping fees, and fulfilment are handled automatically and consistently between your WooCommerce storefront and Odoo.

In fact, from our experience supporting growing retail and B2B businesses across Australia and APAC, Odoo and WooCommerce integration improves fulfilment speed, reduces manual errors, and enhances visibility across channels.

In this article, we’ll explore:

• The key benefits of connecting Odoo with WooCommerce;
• Five key workflows — enhanced by Havi — that drive automation and accuracy.
• A practical guide to integration methods used by businesses at different growth stages.
• And a real-world case study from a leading landscaping materials supplier in Australia that is utilising this integration.

4 Notable Benefits of Odoo WooCommerce Integration

1. Seamless order processing & fulfilment

With this integration in place, WooCommerce orders are instantly recorded in Odoo — removing manual steps and enabling faster, more accurate fulfilment.

Traditionally, when a customer places an order on your WooCommerce store, you have to manually enter that order into Odoo to update inventory and manage shipping. Once WooCommerce and Odoo are connected, this process is automated. It triggers real-time inventory updates and fulfilment workflows within Odoo, reducing errors and ensuring faster delivery to customers.

Let’s take an example of a bakery. Assume that a customer places an order for 10 blue cheese cupcakes. The Odoo Inventory system will automatically reflect the stock decrease. This helps the bakery owner prepare a decent amount of ingredients on hand to fulfil any orders and avoid disrupting customer experience.

2. Centralised customer data management

Integrating WooCommerce with Odoo consolidates customer data into one central system for easier management and better service.

All customer information — such as order history, contact details, and communication logs — automatically flows from WooCommerce into Odoo. This allows businesses to interact with customers from a single platform, personalise marketing campaigns, and make data-driven decisions. With real-time data access, your team can deliver targeted offers, reward loyal customers, and build stronger relationships.

3. Streamlined data flow & inventory control

Odoo WooCommerce integration ensures real-time inventory synchronisation, helping prevent stock discrepancies and overselling.

When a sale happens in WooCommerce, inventory levels in Odoo update automatically, allowing you to maintain accurate stock across your business. This real-time sync helps store owners monitor product availability, trigger timely reorders, and deliver a consistent shopping experience.

Assume that when the owner of the clothing store integrates Odoo with his WooCommerce store, the stock control trigger automatically updates in the Odoo system. When a shirt is placed online, Odoo automatically reduces the stock count for it with the particular size and colour. This process enables the owner to see in real-time the amount of shirts left in stock and reorder the items before they run out.

4. Scalability & growth potential

This integration allows your business systems to scale smoothly as product lines, customer orders, and operations grow.

When your business grows, managing more SKUs, promotions, and order volume can become challenging. This integration helps you scale seamlessly — leveraging WooCommerce’s flexible architecture and Odoo’s modular design to match your evolving needs.

You can enhance your online store with WooCommerce extensions while activating new Odoo modules (e.g., Purchase, Accounting, or Marketing) to manage additional workflows, teams, or customer touchpoints — all without disrupting existing operations.

Now let’s explore 7 real-world workflows enhanced by Odoo WooCommerce integration — based on our hands-on experience with Australian businesses.

5 Havi-Enhanced Workflows for Odoo WooCommerce Integration

Below are five typical workflows — supercharged by Havi — that Australian businesses can expect when implementing this integration, each designed to improve accuracy, speed, and visibility across their online and back-office operations.

Product and Inventory updates

Integrating Odoo with WooCommerce enables product information and inventory levels to be synchronised between Odoo and WooCommerce to ensure consistency across sales and operations.

• Unified product data: SKUs, pricing, descriptions, images, and category assignments are created or edited in Odoo and reflected in WooCommerce automatically.
• Real-time stock sync: Every WooCommerce order triggers a corresponding stock adjustment in Odoo, keeping inventory accurate across both systems.
• Low stock alerts: Odoo automatically notifies teams when product levels fall below predefined thresholds, enabling timely replenishment.
• Multi-warehouse support: Multi-warehouse environments are supported, allowing stock visibility and fulfilment routing across locations.

Automated order synchronisation

WooCommerce orders are automatically created in Odoo, enabling real-time visibility and tracking from purchase and payment to fulfilment.

• Instant order creation: When a customer places an order on WooCommerce, it appears in Odoo with all line items.
• Payment confirmation alerts: Staffs receive real-time notifications in Odoo when an order is marked as paid on the website, so they can act on fulfilment without delay.
• Flexible fulfilment options: The integration supports multiple fulfilment types with clear order status updates in Odoo.
• Shipping fee synchronisation: WooCommerce-calculated shipping charges are transferred to the Odoo sale order to keep totals aligned.

Centralised customer data

Integrating Odoo with WooCommerce enables you to maintain a centralised customer database across all online and offline touchpoints.

• Customer sync: WooCommerce customer profiles — including contact info, addresses, and order history — are updated in Odoo with every transaction.
• Unified customer view: With all customer interactions stored in one place, teams can deliver consistent service, segment marketing campaigns more effectively, and access a complete view of each customer.

Price list and customer pricing sync

Odoo-defined price lists are applied directly to WooCommerce, allowing for customer-specific pricing rules and tiered discounts to be enforced at checkout.

• Real-time price sync: Any updates made to price lists in Odoo are reflected instantly in WooCommerce.
• Customer-specific pricing: When a customer logs into WooCommerce, their assigned Odoo price list is automatically applied.

Promotions and voucher sync

Promotional campaigns and voucher codes can be synced between Odoo and WooCommerce to ensure consistent application across both platforms.

• Two-way sync of promotions: Voucher codes and discounts created in WooCommerce can be synced into Odoo’s promotion module, and vice versa.
• Voucher code application across channels: Customers can redeem the same voucher codes during checkout on WooCommerce or when ordering through Odoo.

Now that you’ve seen how the core workflows function, let’s look at how a real Australian business applied them to simplify complex operations, speed up delivery, and achieve real-time visibility — using Odoo and WooCommerce in tandem.

Case Study - An Australian Landscaping Materials Supplier Utilising Odoo and WooCommerce Integration

An established landscaping and outdoor materials supplier in Brisbane, Australia, partnered with Havi to solve a familiar challenge — disconnected systems causing inefficiencies across online sales and back-office operations. Known for their on-time delivery and broad product range, the client needed a solution that could unify operations, simplify workflows, and support their plans for future growth.

Why did this landscaping materials supplier integrate Odoo with WooCommerce?

Integrating WooCommerce with Odoo created a single, unified system that transformed how this Brisbane-based landscaping supplier managed online sales, inventory, and customer fulfilment. The business had previously operated both platforms separately, which led to inefficiencies that became unsustainable as their product range expanded and customer demand increased.

By partnering with Havi, the client streamlined their core workflows and set the foundation for scalable growth. The integration allowed their teams to eliminate duplication, reduce errors, and improve response times — from online order to delivery.

Key improvements were seen in four critical areas:

• Order processing: WooCommerce orders now sync automatically into a dedicated Odoo sales view. Staff are instantly notified when a payment is confirmed, enabling faster processing and fewer missed orders.
• Inventory accuracy: Product data — including stock-on-hand, pricing, and descriptions — is synchronised between WooCommerce and Odoo, ensuring customers always see up-to-date information and reducing manual data entry.
• Customer experience: Customers can track transactions through either WooCommerce or Odoo. This dual-access model supports better transparency and reduces service queries.
• Scalability: The business is now equipped to manage hundreds of SKUs efficiently. Feature images are handled by WooCommerce and displayed in Odoo via one-way sync, and personalised pricing via multiple price lists is in development.

This integration not only solved their immediate challenges but also gave the business a flexible, future-ready platform to support ongoing growth. To help you choose the right approach, let’s break down two common integration methods we recommend based on scale, complexity, and business goals.

2 Common Odoo WooCommerce Integration Practices

Choosing an Odoo integration approach depends on your technical experience and business scenario. Let’s break down the 4 most common practices:

1. Direct API integration

Performing this method means that you will directly integrate your Odoo system with the WooCommerce store using their APIs. These API keys enable two platforms to exchange data and work together.

Should you conduct it: If you manually implement this, you need high technical experience in programming languages like PHP on WooCommerce or Python in Odoo. This case is ideal for users or developers who are familiar with custom coding and building integrations. Consider these notes:

• You need coding knowledge to navigate the integration successfully.
• If you do this on your own, you need to perform ongoing maintenance to keep up with both systems’ updates.
• With complex integrations, you might need support troubleshooting issues from more experienced developers.

2. Professional support

Asking for professional help from Odoo or WooCommerce experts is the most suitable choice for businesses with complex integration requirements. We recommend you work with a WooCommerce or Odoo service provider to build custom workflows and develop a solution that best fits your business scenario.

Should you conduct it: If you are not tech-savvy and have a complex data structure or custom needs, this is the most reliable solution. Consider these points:

• Find a service provider that is highly experienced with both Odoo and WooCommerce. They usually have a strong track record of successful integration projects.
• Before initiating the integration, you need to clearly define the integration scope and get a precise cost estimation from the providers.
• You must discuss maintenance plans with the providers to make sure that the integration goes smoothly from A to Z, and even after it ends.

Test Your Results After The Integration

Careful testing is important to ensure your Odoo WooCommerce integration workflows run smoothly and avoid post-integration bottlenecks. Take notes on these 5 areas:

• Make sure that the product data is precisely synced: product names, descriptions, prices, etc.
• Test the stock level synchronisation. Do check if the updates (i.e. product variations) are accurately reflected on both Odoo and WooCommerce.
• Place test orders on WooCommerce and see how it goes on the Odoo system. Does the order flow into Odoo, and the stock level is updated accordingly? Also, if you configure the shipping alerts, check that the alert triggers correctly.
• If you also integrate customer data into Odoo, check if the data (i.e. account information, purchase history) is accurate.
• Check if the WooCommerce store’s metrics are integrated similarly to those in Odoo. These data do not have to be synced in real-time, but after a while, they should be correct on both sides.

What to Know about Odoo WooCommerce integration for Australia?

Can I manage multiple WooCommerce stores with one Odoo system?

Yes. The integration supports multiple WooCommerce stores, allowing you to manage inventory, orders, and customer data from all stores centrally within Odoo.

Is Odoo WooCommerce integration suitable for Australian tax and compliance needs?

Yes. The integration supports Australian tax rules, including GST, and can be configured for ATO compliance. Odoo’s accounting module allows BAS reporting and integrates with Australian payment gateways and shipping providers.

How much does Odoo WooCommerce integration cost?

Costs include integration setup fees, customisation, and ongoing support. Pricing varies depending on project scope, so it’s best to request a tailored quote.

Odoo WooCommerce integration connects your store and backend in real time — so you can manage inventory, orders, and customer data effortlessly, even across multiple stores. Book a free consultation to discover how this integration can simplify your workflow and support your business growth.