Odoo for B2B: How It Transforms Operations & A Real-World Case


Odoo makes B2B operations efficient, communication with clients easy, and growth possibilities larger than you can expect. This isn’t just something we say; it’s a proven reality that businesses experience when using Odoo.

Let’s dive into a real-world business case of a timber supplies firm and see how Odoo has transformed the way a B2B company operates.

Read moreOdoo for Retail Why Is It a Great Fit for Your Store? (+ Solutions Package)
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The importance of ERP adoption in B2B

ERP software is quickly becoming a necessity for modern B2B companies. Panorama Consulting found that 49% of organisations believe ERP has a beneficial impact on corporate growth, proving its importance. This transition is driven by the need for increased productivity, data-driven insights, and better customer interactions. ERP systems serve as a centralised centre, streamlining activities in sales, inventories, manufacturing, finance, and so on.

ERP integration has a significant impact on KPIs. For example, organisations that implement ERP experience an average 23% reduction in operational costs. Furthermore, with improved data availability and optimised processes, ERP users frequently report considerable increases in order fulfilment accuracy and on-time delivery rates. This increased dependability and efficiency which creates higher client satisfaction, encouraging long-term loyalty in the competitive B2B landscape.

As B2B buyers demand faster turnaround times and greater customisation, ERP systems enable companies to adapt and scale. The capacity to access real-time data on inventory levels, client preferences, and market trends helps build strategic decision-making. In a changing industry, ERP gives the agility and competitive advantage that distinguishes successful B2B organisations from those who do not adapt to technology changes.

Odoo for B2B: Understanding the fundamentals

1. Introducing Odoo

Odoo, in essence, is a modular platform that provides a variety of applications to address various aspects of business management. This way, you can install only the functionality required, beginning with an app and then expanding as the business grows. Traditional business software often has high upfront costs and complex setups. However, Odoo provides a more flexible and cost-effective solution.

Read more: Is Odoo for Restaurants? Find Out What Odoo Brings to the Table

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2. Odoo B2B specific features

Odoo goes above the basic functionality provided by conventional business management software. It delivers powerful capabilities that are specifically designed to handle the unique issues and opportunities your B2B business encounters:

  • Customer Relationship Management (CRM): Odoo CRM effectively manages your client connections using contact management, lead nurturing, opportunity monitoring, and sales management. Its detailed reporting and analytics will provide you with useful insights into customer behaviour and preferences.
  • Inventory Management and Production Planning: Odoo Inventory & MRP helps you optimise your supply chain with inventory tracking, demand forecasting, and production planning. This assures timely delivery, eliminates stockouts, and results in higher customer satisfaction with lower costs.
  • Project Management and Collaboration: These features, including task management, communication tools, and project dashboards, make it easier to collaborate and complete projects. They help to optimise your processes, increase visibility, and ensure that your projects are completed on schedule.
  • Website & E-commerce: These Odoo modules create an online platform specifically for B2B transactions. Here you can leverage unique features such as layered pricing structures and customer-specific catalogues to optimise your order fulfilment procedures.
  • Marketing Automation: This refers to the ability to automate your marketing efforts, and nurture leads using email customisation with other communication techniques. These Odoo’s features allow you to attract and convert more potential clients.
  • Accounting & Financial Management: Odoo’s capabilities like invoicing, accounts payables or receivables, help manage your finances more effectively. The system makes it simpler to get real-time insights into your financial health and create data-driven decisions for long-term growth.
  • Reporting & Analytics: Odoo enables you to create real-time reports and gain insights into KPIs across multiple departments. You can make better decisions to optimise processes, increase efficiency, and meet company objectives.
  • Integration capabilities with 3rd parties: Odoo can be integrated with a variety of 3rd applications via APIs or connectors. This is in case you want to keep your current accounting software, marketing tools, or other business systems. In a nutshell, Odoo builds a single business environment that would streamline data flow and reduce manual data entry.

How Odoo helped a timber supplies business cater to B2B needs with diverse products

One of our customers is an Australian timber firm that serves a wide range of B2B customers. They provide a large selection of high-quality domestic and imported timber types, meeting the unique requirements of different industries including construction and artisanry. Their speciality is finding premium lumber at reasonable costs, which enables them to forge enduring bonds with customers all around the nation.

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Difficulties encountered by the timber business:

  • Increasing needs for operational efficiency: The company needs to optimise workflows and operations to sustain growth and maximise earnings. This meant cutting expenses while increasing productivity.
  • Taking care of specific inventory requirements: Products with different sizes, levels of complexity, and measurement units are frequently handled in the timber sector. Based on these industry-specific needs, the current system was unable to effectively track and manage inventory.
  • Improving user experience: To guarantee optimal performance and user experience, the current system needed to be improved in terms of speed and user interface.

Working with Havi Technology and Odoo to Find a Solution

To overcome these obstacles, the business teamed up with Havi Technology - Odoo’s Gold Partner. Our close collaboration with the customer allowed us to fully comprehend their objectives and tailor the Odoo ERP system to the unique demands of the timber sector. Specifically, we were able to help them:

  • Switch to Odoo 16 and enhance functionality.
  • Create distinctive features to manage the inventory of timber with distinct units.
  • Improve the UI and speed of the system.
  • Supply ongoing assistance all through the procedure.

Their timber firm benefited from the enhanced Odoo system with capabilities tailored to the industry in multiple ways:

  • Enhanced visibility: The company was able to make more informed decisions since it had better oversight and control over its operations.
  • Simplified operations: All procedures, from sales and finance to production and inventory control, were made more effective and simplified.
  • Better customer service: The company was able to provide better customer service by efficiently managing inventory and meeting particular customer needs.

All things considered, the Odoo upgrade and customised features enabled the timber company to uphold its dedication to offering reasonably priced and superior timber products while guaranteeing effective B2B operations.

Choosing the right Odoo Partner for your B2B business

1. The importance of choosing the right partner

Implementing Odoo and realising its full potential for your B2B operations typically requires the knowledge and assistance of a competent Odoo partner. While Odoo is a user-friendly platform, mastering the difficulties of customisation, integration, and continuing support can be difficult without expert assistance. Choosing the appropriate partner is an investment in your B2B success, ensuring a seamless and efficient implementation process adapted to your requirements.

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Partnering with an experienced Odoo B2B implementation and support provider provides numerous benefits for your B2B business:

  • Expertise and guidance: Draw on the partner's deep expertise and experience with Odoo and B2B installations. They can walk you through the entire process, from requirement analysis and configuration to training and support, guaranteeing a smooth integration into your existing workflows.
  • Customisation and development: If you need specific customisations or unique functionality, a knowledgeable partner can construct new modules or combine Odoo with other systems. They can produce a solution tailored to your specific B2B needs.
  • Continuous training and support: Even after the first implementation, continuous training and support are critical for making the best use of Odoo. A dedicated partner provides critical training, coaching, and troubleshooting support to ensure your team uses the platform successfully and maximises its ROI.

2. Factors to consider in choosing an Odoo partner

Collaborate with an official local Odoo partner

While many IT consultants provide Odoo services, official Odoo partners, particularly Gold Partners, stand out thanks to their knowledge, resources, and dedication to quality. They can walk you through the entire process, helping you choose the proper plan, recommend apps, and streamline operations. Furthermore, their strong engagement with Odoo enables faster problem-solving.

Consider how Odoo partners approach ERP projects

Beyond partnership status, assess the project approach proposed by potential partners. This strategy defines the implementation process by establishing milestones, deadlines, and budgets. This plan must cover vital topics such as specific project planning, budget and progress control, documentation and training, and change management. The transparency keeps you informed and addresses potential concerns ahead of time.

Learn the details: Guide to Choose the Right Odoo Partner for a Successful Implementation

Assess communication and presentation

Effective communication is essential. Determine how quickly and fully the Odoo partner responds to your enquiries. Examine their capacity to listen, comprehend your company's goals and issues, and perform a detailed ERP gap analysis. They should also present a detailed project roadmap and take a consultative approach, concentrating on your individual needs rather than a generic solution.

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Assess the consultation of Odoo's partner

A consultant that understands your business is essential for a successful Odoo setup. The consultant should actively listen and ask questions to learn about your operations, scope of work, and present difficulties. This understanding creates the groundwork for a solution suited to your specific requirements. Ask your consultant specific questions to determine their understanding of your strategy, objectives, and vision, as well as how Odoo may help you reach them.

Check customer stories and local industry expertise

Finally, evaluate the partner's industry experience and client success stories. Look for successful Odoo deployments in your industry, focusing on aspects such as outcomes, budgets, and schedules. Additionally, assess their capacity to develop bespoke modules and integrate Odoo with your existing software platforms. Analysing these qualities reveals vital information about their experience, capabilities, and historical performance.

Transform your B2B business with Havi Technology

As we have discussed, Odoo for B2B can be the missing component that reveals your company's full potential. Its power to streamline processes, improve customer experience, and enable data-driven decision paves the way for your long-term success.

Whether you want to increase productivity, build client connections, or gain deeper insights, Odoo provides robust solutions that can adapt to your specific B2B requirements. As an Odoo Gold Partner, Havi recommends learning more about the platform's capabilities and how it can alter your B2B experience.

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