Scaling Multi-Channel Retail and Wholesale Operations with Odoo

Running retail, wholesale and e-commerce across multiple sales channels had created growing operational complexity for an Australian consumer goods business. With a catalogue spanning 700+ products and 2,000+ product variants, keeping sales, inventory and fulfilment aligned across channels was becoming increasingly difficult.

Havi Technology helped bring these operations together in Odoo, creating a connected platform across e-commerce, sales, POS, inventory, purchasing, payments, shipping and selected manufacturing processes. The project also included modernising the business's Odoo environment, creating a stronger foundation for managing and scaling its multi-channel operations.

About the Client

Our client is a growing Australian consumer goods and wholesale business specialising in the design, import and sale of premium traditional games. With a lean team and an established presence in the Australian market, the company has grown from a specialist product brand into a business serving both individual consumers and retail partners nationwide.

The company operates a multi-channel business model, selling directly to consumers through eCommerce while supplying retailers and wholesale customers across Australia. Its range includes premium wooden indoor and outdoor games, with a strong focus on craftsmanship, product quality and responsibly sourced materials.

As the business grew across retail and wholesale channels, a broader product range, higher order volumes and more complex inventory requirements placed increasing demands on its lean team, creating a need for more connected and scalable operations.

The Challenges - Managing Growing Multi-Channel Complexity

The business was growing across multiple sales channels, including eBay, Amazon and wholesale accounts, but its systems were not keeping up. With more than 700 products and thousands of product variants to manage, keeping product data, orders and inventory aligned across channels added significant operational complexity.

Managing each channel manually created delays, duplicated data entry and limited visibility. Inventory was particularly difficult to maintain accurately, especially for products sold in bundles or with multiple variants.

Key challenges included:

• Retail, wholesale, marketplace and in-store sales operating across disconnected workflows
• Limited visibility of orders, customers and inventory across channels
• Product bundles and variants requiring accurate component-level stock management
• Manual work slowing fulfilment and creating unnecessary administrative effort

Their goals:

To streamline operations, improve efficiency, and gain real-time visibility, the business needed an integrated solution that could manage multi-channel sales, payments, inventory, and fulfilment, all within one system.

The Solution - A Unified Odoo System for Multi-Channel Operations

Havi restructured the client's Odoo environment around how the business actually operated across retail, wholesale, and e-commerce. Rather than managing each channel separately, Havi brought websites, marketplaces, POS, inventory, purchasing, payments, and fulfilment into connected workflows with shared product, order, and stock data.

The project included building four retail websites and one wholesale portal, configuring complex product bundles, integrating payments and shipping, supporting selected manufacturing processes, and upgrading the platform from Odoo 12 to Odoo 16.

A unified Odoo system for multi-channel selling

Odoo eCommerce and Sales - Connecting multiple storefronts

Havi developed a centralised Odoo Sales and eCommerce environment covering four retail websites and one wholesale portal. Each storefront could serve different customer segments while sharing product, pricing and inventory data.

• Customised the product bundle module to support complex configurations
• Enabled customers to choose sizes, colours, and component sets with ease
• Ensured accurate stock deductions for every variant and bundled item

Payments were also streamlined by integrating Odoo with Stripe, PayPal, and future-ready gateways, giving customers a smooth checkout experience across all sites.

Odoo Inventory and Purchase - Keeping Stock and Replenishment Connected to Sales

To support a large product catalogue and extensive variants, Havi implemented Odoo Inventory and Odoo Purchase modules as the backbone of their operations. This delivered real-time visibility over stock movements, supplier deliveries, and manufacturing inputs, removing the guesswork from replenishment and fulfilment.

• Automated stock updates across all sales channels
• Introduced purchasing rules and streamlined ordering workflows
• Supported light manufacturing for selected game components

With accurate inventory data available instantly, the team could finally plan confidently and reduce errors linked to manual tracking.

Odoo POS and Linkly - Connecting In-Store Sales with Online Operations

For physical retail operations, Havi integrated Odoo POS with Linkly. This created a fast, reliable, and secure in-store checkout experience while keeping product catalogues and pricing consistent with the online stores.

• Real-time synchronisation between POS, stock, and online sales
• Integrated payment processing
• Simplified reconciliation and reduced manual handling
• Shipping & Fulfilment Integration

Odoo Shipping Integration - Streamlining Multi-Channel Fulfilment

To accelerate fulfilment, Havi integrated Odoo with Australia Post and prepared the system for additional carriers. This allowed orders from any channel to flow straight into a centralised dispatch workflow, reducing packing time and minimising delivery errors.

Automated shipping label generation

• Accurate order-to-carrier matching
• Centralised dispatch across sales channels
• More consistent customer shipping updates

Odoo 12 to Odoo 16 Upgrade - Building on a More Current Platform

A major milestone in the project was migrating the entire system from Odoo 12 to Odoo 16. The upgrade delivered significant improvements in speed, usability, and feature depth across every department. Discover all the powerful features and improvements in Odoo 16.

• Enhanced e-commerce, POS, Inventory, and Accounting capabilities
• A more modern interface that improved adoption and efficiency
• Stronger foundation for connected multi-channel operations

The Results - A Connected Foundation for Multi-Channel Growth

With its core operations brought together in Odoo, the business gained a more connected way to manage retail, wholesale and e-commerce.

• Real-time, accurate data across all channels: Stock levels, orders, payments, and customer data now sync automatically, giving the team complete visibility into how the business is performing at any moment.
• Streamlined multi-channel operations: All retail, wholesale, marketplace, and in-store orders flow through one platform, eliminating duplicated work and reducing fulfilment errors.
• End-to-end process efficiency: Sales, Inventory, Purchasing, Manufacturing, and POS now work together as one cohesive system.

This customer story demonstrates how Odoo, when implemented correctly and tailored to real operations, can transform a multi-channel retail and wholesale business. By consolidating systems, synchronising data, and enabling automation, the client is now positioned to scale confidently in Australia and beyond.

If you’re navigating similar challenges in retail, wholesale, or multi-channel e-commerce, Havi Technology can help design the right solution to streamline your operations and drive long-term growth.