Scaling Multi-Channel Sales with Odoo: An Australian Business Success Story
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Marcie Nguyen
Marcie is a skilled writer at Havi Technology focusing on creating content for marketing, eCommerce, point of sales, and ERP solutions. With over 8 years of experience in the retail, eCommerce and ERP technology sectors, Marcie is dedicated to providing insightful answers to business owners of all scales.
TABLE OF CONTENTS
Odoo helps multi-channel selling businesses bring all their sales channels, orders, and inventory into one place, making daily operations far easier to manage. As retailers expand across online stores, marketplaces, and wholesale channels, disconnected systems often create bottlenecks, errors, and labour-intensive processes.
That’s exactly what happened to our client, a proudly Australian company known for its beautifully crafted indoor and outdoor games. To scale efficiently, they partnered with Havi Technology to unify their processes, automate data flow, and build an integrated platform capable of supporting both rapid e-commerce growth and wholesale distribution.
Let’s dive into their transformative story.
About the Client
Our client is recognised as Australia’s premier designer and merchant of high-quality, eco-friendly wooden games. Their range includes globally loved classics such as Finnish birch wood Kubb, Swedish Molkky, and a variety of premium hardwood games, all crafted to last.
Sustainability and craftsmanship are at the heart of their brand. Timber is sourced responsibly, products are handmade with care, and the quality of each piece has earned them a loyal customer base locally and internationally.
As demand grew, so did the complexity of running a multi-channel retail and wholesale operation.
The Challenges - Disconnected Operational Systems
The business was growing quickly across multiple sales channels, including eBay, Amazon, several branded websites, and wholesale accounts, but their systems were not keeping up. Managing each channel manually created delays, duplicated data entry, and limited visibility. Inventory levels were difficult to maintain accurately, especially with products sold in bundles or with multiple variants.
Key challenges included:
Their goals:
To streamline operations, improve efficiency, and gain real-time visibility, the business needed an integrated solution that could manage multi-channel sales, payments, inventory, and fulfilment, all within one system.
The Solution - A Unified Odoo System for Multi-Channel Selling
Havi Technology stepped in as their trusted Odoo partner to design and implement a fully-integrated Odoo system tailored to their multi-channel needs. The entire system was restructured to ensure every sales channel, website, and marketplace operated from one source of truth.
Our team built new e-commerce sites, upgraded the Odoo version, introduced marketplace-ready workflows, and connected payments, shipping, POS and manufacturing operations, all into a single platform.
Odoo E-Commerce and Sales
Havi developed a centralised e-commerce framework in Odoo that allowed the client to manage all online storefronts from a single platform. Four retail websites and one wholesale portal were built to support different customer segments while keeping product data, pricing, and stock levels unified. Learn more about the power of Odoo Website Builder and Odoo Sales for multi-channel businesses.
Payments were also streamlined by integrating Stripe, PayPal, and future-ready gateways, giving customers a smooth checkout experience across all sites. See how Havi integrates Odoo and Stripe for seamless e-commerce transactions.
Odoo Inventory and Purchase
To eliminate the fragmented stock workflows, Havi implemented Odoo Inventory and Odoo Purchase modules as the backbone of their operations. This delivered real-time visibility over stock movements, supplier deliveries, and manufacturing inputs, removing the guesswork from replenishment and fulfilment.
With accurate inventory data available instantly, the team could finally plan confidently and reduce errors linked to manual tracking.
Odoo Point of Sales
For their physical retail operations, Havi connected Odoo POS with the Linkly payment solution. This created a fast, reliable, and secure in-store checkout experience while keeping product catalogues and pricing consistent with the online stores. Learn more about the Odoo Linkly integration and streamline your payments.
Shipping & Fulfilment Integration
To accelerate fulfilment, Havi integrated Odoo with Australia Post and prepared the system for additional carriers. This allowed orders from any channel to flow straight into a centralised dispatch workflow, reducing packing time and minimising delivery errors.
Odoo Upgrade: From Version 12 to Version 16
A major milestone in the project was migrating the entire system from Odoo 12 to Odoo 16. The upgrade delivered significant improvements in speed, usability, and feature depth across every department. Discover all the powerful features and improvements in Odoo 16.
The Results
With a fully integrated Odoo ecosystem, the business experienced a step-change in operational performance.
This customer story demonstrates how Odoo, when implemented correctly and tailored to real operations, can transform a multi-channel retail and wholesale business. By consolidating systems, synchronising data, and enabling automation, the client is now positioned to scale confidently in Australia and beyond.
If you're navigating similar challenges in retail, wholesale, or multi-channel e-commerce, Havi Technology can help design the right solution to streamline your operations and drive long-term growth.