Odoo Website Builder 2025: Pros & Cons, Features, Pricing, and Setup Guide for AU

Odoo Website Builder is a cloud-based web design tool embedded directly within the Odoo ERP ecosystem. Unlike traditional standalone builders, it’s designed not just to create websites, but to integrate them into the full breadth of your business operations, from sales and CRM to inventory and eCommerce. For Australian SMEs and growing businesses, this means building a branded, compliant, and data-connected website, without the cost or complexity of external platforms.

While most online discussions focus on drag-and-drop tools or aesthetic templates, Odoo Website Builder’s strategic value as part of an integrated ERP is often overlooked. This guide uncovers what the typical product pages don’t tell you: real user perspectives, functional trade-offs, and what it means to launch, localise, and scale with Odoo Website in the Australian market.

Drawing from recent G2 user reviews, Odoo 18-19 roadmap, and hands-on insights from Havi’s ERP experts, this article explains:

• What Odoo Website Builder does and who it’s best suited for
• Its pros and cons for businesses
• Key features - especially those relevant for AU compliance, lead generation, and SEO
• Setup steps based on Odoo’s official tutorials
• Essential strategies like localising content and customising without code

If you’re evaluating website tools that not only look good but connect to your back-office systems, this is your comprehensive local guide. Let’s begin.

What Are the Pros and Cons of Using Odoo Website Builder?

Odoo Website Builder is easy to use, cost-effective, and tightly integrated with ERP tools - but it lacks the design flexibility and theme variety found in standalone platforms like WordPress, where thousands of ready-to-use themes are available out of the box. Based on 42 verified user reviews from G2 and hands-on experience from Havi’s ERP/CRM consultants, Odoo stands out as a practical website solution for small to medium-sized businesses aiming to unify their online presence with sales, CRM, inventory, and accounting.

The majority of reviewers are from small businesses, particularly in IT services, retail, consulting, and creative sectors. Many praised its drag-and-drop interface, scalability, and time-to-value. On the other hand, those needing advanced design control, richer theme options, or high-end eCommerce customisation may face limitations and often require developer support or partner involvement.

See the table below for more details on Odoo Website Builder’s pros and cons:

Most praised its drag-and-drop ease, fast deployment, and cost-effectiveness, especially for users without a web development background. Its standout strength is the seamless integration with Odoo’s ERP and CRM modules, making it ideal for companies looking to unify their web presence with back-office operations. However, businesses needing high-end design customisation, large-scale navigation, or premium storefront UI should be aware of its design limitations and potentially require partner support.

In summary, Odoo Website Builder is a smart choice for ERP-centric businesses prioritising speed, usability, and integration over granular design control. For businesses seeking deep front-end flexibility, planning for custom development or engaging a partner early is essential.

For Australian businesses focused on integration, speed, and operational alignment, Odoo Website Builder delivers real value. To understand how it achieves this in practice, the next section breaks down the standout features that help users create, manage, and scale their websites without relying on fragmented tools.

6 Standout Features of Odoo Website Builder

Odoo Website Builder stands out for its business-centric features that prioritise usability, brand control, lead generation, and seamless ERP integration - all within a single, scalable platform. The following six capabilities define what makes Odoo a compelling choice for Australian businesses looking to unify their website with operations.

See the following image for an overview of Odoo Website Builder’s key features:

1. Business-Friendly Design Tools

Odoo’s flexible design tools empower non-technical users to build and manage websites efficiently without relying on developers.

• AI-Powered Website Configurator: Generate a ready-to-go website in just a few guided steps using Odoo’s AI-based configurator. Perfect for time-poor SMEs, this tool eliminates design guesswork by suggesting layouts and content blocks that match your business type.
• Drag-and-Drop Building Blocks with Business Logic: Use pre-configured building blocks for services, contact forms, product highlights, testimonials, and more. Blocks are fully customisable, and drag-and-drop editing makes design changes fast and intuitive.
• Smart Visuals & Effects: Features like colour presets, gradient backgrounds, dynamic blocks, and scroll-based animations allow you to enhance the look of your site. You can also shape building blocks for added visual distinction.
• Mobile-Optimised by Default: Every page is responsive by design. You can even control mobile-specific visibility for content and preview how it renders on various devices before publishing.

2. Media & Brand Tools Built In

Media and branding tools in Odoo simplify visual management and help businesses maintain a consistent look across their site.

• Copyright-Free Media Library: Access millions of high-resolution, royalty-free images and illustrations directly from the Unsplash library, without leaving the platform.
• Inline Image Editing: Crop, compress, transform, or apply filters to images directly within the page builder. Real-time previews save time during design iterations.
• Google Fonts & Custom Branding: Maintain your brand identity using a wide range of Google Fonts and colour tools. Users can even define and reuse their own branded illustration styles.
• Reusable Block Libraries: Build your internal library of pre-designed blocks to maintain consistency across pages or reuse in future campaigns.

3. Traffic & SEO Tools for Growth

Traffic and SEO tools in Odoo enable Australian businesses to optimise visibility, improve rankings, and personalise content delivery.

• Multi-Language & GeoIP Translation: Localise content with inline translations and automatic visitor language detection - ideal for brands expanding across Southeast Asia.
• SEO Toolkit: Add image alt-tags, optimise meta content, and generate clean URLs. Odoo 19’s SEO diagnostics will even flag issues like missing H1 tags or broken links before you go live.
• Targeted Visitor Content: Dynamically tailor content based on your visitors’ location, campaign source (e.g. Google Ads), or device - helping you convert better with less effort.

4. Lead Generation and Visitor Engagement

Odoo provides built-in features to capture leads, engage visitors in real-time, and integrate touchpoints with backend systems.

• Smart Form Builder: Create custom forms that feed directly into your CRM pipeline or trigger workflows such as quote generation or email follow-up.
• Live Chat, Notifications & Real-Time Dashboard: Use built-in chat, push notifications, and visitor tracking to engage with prospects live. Combine with bots for after-hours responses.
• Customer Portal & Support Features: Give clients access to invoices, helpdesk tickets, project tasks, and more, fully integrated with your backend modules.

5. Native Integration with Your Odoo Ecosystem

Native integration ensures that your website doesn’t operate in a silo - it becomes part of a unified system.

• CRM - Capture leads via web forms or chat and track them through automated pipelines.
• Sales - Generate quotations or orders directly from your website pages or portals.
• Inventory & Accounting - Sync product data, manage availability, and automate invoicing.
• eCommerce, Events, Appointments, and eLearning - Launch new customer-facing services using apps already embedded in your Odoo instance.

6. What’s New in the 2025 Release (Odoo 18 & 19)?

The latest versions bring major enhancements in usability, marketing reach, and speed, especially relevant for growing Australian SMEs.

• Odoo 18 introduced smoother editing with a revamped editor bar, new mega menu options, product ribbons, WEBP image support, and Click & Collect functionality. Website import tools now allow easy migration from other platforms.
• Odoo 19 (coming soon) builds on this with built-in SEO diagnostics, adaptive business templates, and OWL-based rendering upgrades for speed. eCommerce storefronts gain new layout options, enhanced filters, and integrations with platforms like TikTok, Google Shopping, and Shopee - essential for Australia–Asia retail expansion.

With this powerful feature set, Odoo Website Builder delivers more than just a web presence - it enables businesses to operate, market, and scale from a single interface. But how much does this level of integration and flexibility cost? In the next section, we break down Odoo’s pricing structure, including what’s free and when to pay for more.

How Much Does It Cost to Use Odoo Website Builder in Australia?

You can start using Odoo Website Builder for free, and upgrade to the fully integrated version starting from AUD 34.40 per user/month, which includes access to other Odoo apps like CRM, Sales, and Accounting. This pricing becomes especially cost-effective when used as part of a broader ERP stack, supporting both startups and growing Australian businesses.

1. Community vs Enterprise Edition explained

Odoo offers two editions of its Website Builder, as described in the image below:

• The Community edition is open-source and self-hosted. It offers basic website functionality but lacks advanced integration with other business modules (like CRM or eCommerce). It's best suited for businesses with strong in-house IT capabilities.
• The Enterprise edition, on the other hand, includes full integration with Odoo’s suite of business apps - Sales, Inventory, Helpdesk, Email Marketing, Events, and more. It comes with official cloud hosting, regular updates, and access to enhanced design tools. For most Australian SMEs aiming for an all-in-one digital presence, Enterprise is the practical choice.

2. What’s included for free, and when to pay for more

Under Odoo’s One App Free plan, you can launch a live website with:

• No hosting fees or ad placements
• Unlimited access to the Website Builder module
• Free custom domain (for one year, on Odoo Online) (Note: using a custom domain like yourbusiness.com requires registration separately after the free year ends.)
• Beautiful themes and mobile-responsive templates out of the box.

This makes it especially appealing for startups and micro-businesses looking to build a professional presence without upfront investment.

However, once your operational needs expand, such as requiring:

• CRM integration for lead management
• eCommerce with real-time inventory sync
• Event bookings or online appointments
• Multiple users or access roles

… you’ll need to upgrade to Enterprise, starting at AUD 34.40/user/month. Actual costs will depend on your team size, hosting setup, and operational scope. For precise planning, we recommend booking a consultation with the team at Havi Technology.

See the screenshot below for Odoo pricing in Australia:

With a cost structure that scales as your business grows, Odoo Website Builder removes the usual financial and technical hurdles. Now that you know what’s included, let’s walk through exactly how to launch your website with Odoo - from setup to publishing - in just a few guided steps.

Odoo Website Builder Tutorial: How to Launch Your Website with Odoo

To launch your website with Odoo, start with its AI-powered setup tool, then customise your site using drag-and-drop design blocks, prebuilt themes, and business-ready integrations - all without writing code. From initial concept to go-live, the process is guided, fast, and fully integrated with your ERP.

The following illustration shows the 6-step process of creating your Odoo website:

1. Use the AI-Powered Website Configurator

Odoo’s configurator automatically generates a branded site based on a few guided inputs. Start from odoo.com or activate the Website app from your existing Odoo database. Select your website type (eCommerce, business, portfolio), choose your industry, define your site’s goals, and upload your logo - Odoo will auto-generate colour palettes and layouts to match. Within minutes, you’ll have a functional template complete with CTAs and structure.

• Select your website type (business, eCommerce, blog, etc.)
• Choose your industry (e.g. travel, construction, consulting)
• Define your website’s goal (e.g. generate leads, sell products, build brand awareness)
• Upload your logo and select a colour palette (Odoo auto-generates theme colours from your logo)

This onboarding process creates a tailored website skeleton with preset pages, call-to-action buttons, and brand-aligned design - all in under five minutes.

2. Select and Customise Your Theme

Choose from responsive, modern templates tailored to your business category. Pages like “Home,” “About Us,” and “Blog” come pre-loaded and can be edited or replaced later, so you’re never locked in.

3. Build Pages Using Drag-and-Drop Blocks

Create your site by placing pre-built blocks such as banners, contact forms, pricing tables, or testimonials. Blocks are fully responsive, and you can rearrange them freely, adjust column widths, and add visual enhancements like animations or video backgrounds.

• Rearrange blocks with ease
• Adjust layout, width, and column behaviour across devices
• Apply smart animations and add video backgrounds to enhance user experience and visual engagement.

4. Customise Fonts, Colours, and Navigation

Navigate to the Theme tab to adjust your typography (with Google Fonts), apply your brand colours, and tweak page elements like buttons, shapes, and headers. Menus and footers can be personalised to suit how users navigate your content.

5. Configure Contact Forms and Lead Capture

Drag in smart forms to collect leads, enquiries, or bookings. Assign form actions such as creating a CRM record, sending a confirmation email, or redirecting users to a thank-you page. Use field logic and required fields to streamline conversion.

• Send an email
• Create a CRM lead or Helpdesk ticket
• Redirect to a “Thank You” page

Use conditional logic, required fields, and form-specific actions to guide user flow.

6. Finalise SEO, Mobile, and Domain Setup

Improve discoverability by adding SEO-friendly meta tags, alt text, and custom URLs. Use mobile preview to refine responsive views, and register a free domain via Odoo’s built-in integration or connect your existing one. If you're currently using WordPress, consider whether you should migrate or run both platforms, as explored further in our Odoo WordPress integration guide.

For a more detailed walkthrough, you can also explore the official Odoo tutorials covering website setup and design tips - ideal for first-time users and functional teams looking to go further.

With these steps, you can launch a professional, brand-aligned website in just a few hours, fully integrated with Odoo’s backend apps for CRM, sales, and more. Havi Technology supports Australian businesses in tailoring this setup to local compliance and operational needs.

Once your site is live, the next step is to ensure it reflects the realities of doing business in Australia. The following section covers how to localise your Odoo website for the Australian market, from tax settings and local currencies to regional content and service information.

How Do You Localise Odoo Website Builder for Australian Use?

To localise Odoo Website Builder for Australian use, you must apply the correct currency (AUD), timezone (AEST/AEDT), and GST tax rules, while configuring region-specific catalogues, shipping, and support content - all of which are fully supported within Odoo’s ERP-connected website and eCommerce modules. These localisation steps are essential for legal compliance and customer experience across the Australian market.

Odoo supports complete localisation through its native settings, including fiscal positioning tools, language detection, and content segmentation. Below are the three key areas to focus on when adapting your website for Australian operations.

1. Setting up AUD, AEST, and AU tax compliance

Odoo provides built-in localisation support for Australia, allowing you to:

• Set AUD as the default currency for all website prices, checkouts, and financial records.
• Configure your system and customer-facing appointment tools to match AEST or AEDT time zones.
• Enable GST and generate tax-inclusive pricing, BAS reports, and ATO-compliant invoices through the Australian fiscal localisation package - fully integrated with eCommerce, Sales, and Accounting modules. It supports automated localised features that align closely with its broader accounting functionality as outlined in our guide to Odoo Accounting Software in Australia.

2. Tailoring product catalogues or services for local needs

Odoo allows Australian businesses to personalise their product or service offerings based on customer location and type:

• Dynamically adjust product visibility, pricing, and availability by postcode, state, or customer segment (e.g. B2B vs B2C).
• Use metric units (e.g. kilograms, litres, metres) and regional terminology that resonate with local customers.
• Show relevant variants or catalogue entries based on user filters - no custom code required.

3. Displaying region-specific delivery or support info

Odoo supports localisation of logistics and support messaging to build buyer confidence:

• Define delivery zones using geo rules or postcodes and set location-based shipping lead times.
• Connect to Australia Post, Sendle, or other AU carriers using marketplace integrations for accurate shipping costs.
• Provide state-specific contact details, support hours, or service coverage using smart blocks and conditional content.

With your site fully localised for the Australian market, the next step is to tailor your design and functionality, without writing code. In the following section, we’ll show how your team can customise Odoo sites using built-in tools like the theme editor and Studio, and when to bring in a developer or certified Odoo partner.

How Can Australian Teams Customise Odoo Sites Without Coding?

Australian teams can customise Odoo sites without writing code by using built-in tools like the Theme Editor and Odoo Studio, both of which allow in-house teams to manage branding, layouts, and functionality without relying on developers. These no-code tools reduce time-to-update, improve agility, and help local teams retain control over their digital presence.

1. Role of the Theme Editor and Studio mode

The Theme Editor and Odoo Studio provide the foundation for no-code customisation within Odoo:

• Theme Editor enables business users to adjust fonts, colours, page structures, and visual elements through an intuitive drag-and-drop interface. Teams can easily update homepage banners or restructure sections, though it's recommended to consult a developer for changes that may affect site-level code.
• Odoo Studio (available in Enterprise) goes further, allowing users to create custom fields, automate logic, and extend web functionality across the frontend and backend. It's ideal for teams looking to connect website actions with apps like CRM, Sales, or Helpdesk, without external development.

Together, these tools empower marketing and operations teams to manage their digital presence at speed and scale.

2. When should you engage a developer or Odoo Partner?

You should engage a certified Odoo partner, like Havi Technology, when your business requires functionality or design beyond the limits of no-code tools. Common scenarios include:

• Custom UI/UX: If your design requires advanced animations, interactive blocks, or branding elements not supported natively.
• Complex Navigation or Multisite Setup: For businesses needing multilingual websites, nested menus, or brand-specific landing pages.
• Third-Party Integrations: To connect with tools like Xero, Australia Post, or TikTok Shop - often requiring API-level work.
• Compliance and Scalability: As your business grows, a strong technical foundation ensures consistent performance and regulatory alignment across regions.

Starting with no-code tools and scaling with expert support allows your team to stay efficient while unlocking advanced capabilities when needed.

In conclusion, Odoo Website Builder is a practical, scalable, and fully integrated solution for Australian SMEs - from setup and localisation to design, lead capture, and ERP integration. Whether you're launching a simple site or scaling operations, Odoo provides the tools to move fast, without compromise.

Need help tailoring Odoo to your business? Contact Havi Technology for local support, implementation expertise, and consultation across ERP, CRM, and website solutions.

References:

• Odoo. App - Website Features.
• Odoo. Pricing.
• G2. Odoo Website Builder.
• Odoo. Website Tutorials.